Power to the People!

For a long time now, communications within various sales channels has been one-tracked. A large proportion of marketing costs have been spent reaching as many individuals as possible completely without, or at least without sufficient, knowledge of the needs of the recipient. Costly surveys for chiselling out approximate target groups have only hinted at how messages need be designed and which media should be used for achieving the best results.

Internet and eCommerce have been revolutionary in many ways but one of the most important benefits is the opportunity for two-way communications. Through the internet and a judicious presentation on your eCommerce site you can extract so much more information about what your customers and collaborative partners want and need. Moreover, the actual form of exploring for information is in itself a safety factor and source of information for your customers and collaborative partners.

Problems should be solved, not concealed

It’s all to do with allowing customers, collaborative partners and competitors to participate and debate within all the areas where you are active. Perhaps you are not comfortable with bringing competitors or dissatisfied customers into discussions concerning your services? View it instead as an opportunity to examine and solve existing problems or problem issues and exploit the knowledge and information to which you have access.

E-commerce

We have the utmost confidence in the new trend and have therefore dedicated one of the main parts of the Wipcore site to this way of thinking. Here you will find blogs, news and trends connected to e-commerce. You will also have the opportunity to participate and contribute to the various topics and discussions. The aim of this approach and channel is both to hasten and increase the quality of all communications with and to our customers and collaborative partners.